About
I am a data-savvy entrepreneur and technical product architect with a focus on data-driven growth strategies. With over 10 years of experience in customer development for fitness and wellness instructors, I'm passionate about using data analytics to build exceptional products. In Summer 2024, I launched Promoga, a platform that empowers independent yoga, dance, and fitness instructors, as well as small studios, to break free from profit-sharing with large studios. Promoga simplifies class management, marketing, and payments, allowing instructors to maximize earnings and focus on their craft.
Experience
Principal CEO
Promoga - Self-employed
Jul 2020 - Present - 4 yrs 3 mos
Vancouver, British Columbia, Canada - Remote
- Product Relaunch and Development: Led the rebuilding of Promoga's platform, focusing on networking features tailored to experienced yoga instructors seeking to build independent businesses.
- Customer Development During COVID: Conducted extensive customer development through video meetings with instructors and students during the pandemic, refining the product's target market and feature set.
- Team Leadership: Assembled and managed a part-time development team to build a new version of the product with key features such as instructor profiles, studio profiles, and messaging.
- Closed Beta Launch: Successfully launched a closed beta version of the new platform in April 2024, inviting select experienced instructors to join and provide feedback.
- Strategic Vision and Execution: Continuously refined the strategic vision for Promoga, ensuring alignment with the needs of experienced instructors and driving the platform's growth and development.
- Data Platform Management: Managed and optimized the data platform essential for analytics, with a strong focus on driving engagement growth for Promoga.
Principal/CTO
Ceylovia - Self-employed
Jul 2005 - Present - 19 yrs 3 mos
Vancouver, Canada Area
- Over 20 Years of Consulting Experience: Provided consulting services at Ceylovia (formerly Sylsena Consulting) for over two decades.
- Design, Development, and Architecture: Led hands-on design, development, and architecture for ELT/ETL and BI analytics products across various enterprise clients.
- On-Premise and Cloud Expertise: Delivered solutions on both on-premise and cloud platforms, ensuring robust and scalable implementations.
- Mentorship and Best Practices: Mentored developers and architects, promoting best practices and streamlined project methodologies.
- Pre-Sales and Documentation Support: Assisted pre-sales teams with the preparation of Statements of Work (SOW) and Requests for Proposal (RFP) documents.
Analytics Consultant
Warner Bros. Discovery - Self-employed
Aug 2020 - Sep 2023 - 3 yrs 2 mos
Remote
- Designed and Architected POC for new gaming ETL stream and scaled it to Production.
- Built KPI objects to data science team for analysis and application of machine learning models.
Senior Data Engineering Consultant
Nintendo - Self-employed
Nov 2018 - Jun 2020 - 1 yr 8 mos
Greater Seattle Area
- Built version one of the market segmentation dashboard for Nintendo Americas Marketing team.
- Designed and implemented elements of data migration from data warehouse to Treasure data platform for data compliance for GDPR.
Education
BS in Mathematics
University of Kansas
BS in Computer Science
University of Kansas